A useful directory.
A clear approach to data.
Visitor measurement
We measure page views, estimated visitors and sessions, device category, browser, operating system, language, referring website, campaign tags, outbound clicks, shortlist additions, comparison selections, search/comparison link copies, time spent actively viewing a page and scroll depth. This helps us understand whether the directory is useful.
Country is estimated locally from your IP address using IP Geolocation by DB-IP, under its Creative Commons Attribution 4.0 license. Location can be inaccurate, especially with VPNs. Your IP is not sent to a geolocation service or stored in our analytics database. A server-secret hash of the IP and browser information provides an estimate of unique visitors, rotating monthly. We do not attempt to identify individual parents.
Detailed analytics events are retained for 90 days. A random session identifier is stored in session storage for the browsing session. Shortlisted and comparison schools are saved in your browser’s local storage. Decision-action analytics records the action and public page path, not the selected school IDs or your search text. We honor Do Not Track and Global Privacy Control signals, and you can opt out below. No advertising pixels are used.
Contact messages
When you contact us, we store your name, email address and message privately in our system and send a notification containing these details to our administrator through Gmail. We use this information to respond and handle your request. Only administrators can access the message inbox. Please do not include passwords, payment details or sensitive student information. Contact us to request deletion; backup copies expire under our backup retention schedule.
School accounts and email
We store school editor email addresses, verification records and an audit history of changes. Sign-in links are single-use and expire after 20 minutes. A secure, HttpOnly session cookie keeps an editor signed in for up to 12 hours. School editors can access their own assigned profiles. Directory administrators can manage all profiles and access visitor reports.
Emails are delivered through our Gmail account. Invitation contacts are reviewed separately for an appropriate outreach basis; publication of an email address alone does not authorize invitations. Invitations include an opt-out link. Opt-out addresses are retained to prevent further invitations. We do not add tracking pixels to emails.
Invitation links use a random reference to record an unverified visit or an explicit request to edit. A visit may be an automated security scan and does not prove who read an email. These links do not grant access. We separately record verified school claims, actual editor changes and updates requested through our administrator. Raw link events are retained for 90 days; minimal invitation history, editing progress and no-contact records are retained to prevent repeated invitations. Invitation pages do not use visitor analytics, and recipient emails are not included in their URLs.
Requests
For corrections, account removal, data questions or school listing requests, use our contact form.